The Norwegian Public Roads Administration (NPRA) is tasked with developing and administering 18 road sections in Norway for the National Tourist Routes attraction. The NPRA has developed a design programme so that travellers can easily recognise the attraction. The purpose of the design programme is to:
- create an overall and clear identity in all visual communication
- contribute to establishing the National Tourist Routes symbol as an expression of consistently high quality through all stages of the attraction
- render visible and communicate the core values of National Tourist Routes
An important part of building the National Tourist Routes brand is to ensure proper use of the trademark. We have therefore prepared the following guidelines for using the logo and/or photos in advertising or other marketing and image-building activities:
- The National Tourist Routes trademark and logo may only be used by collaborators such as VisitNorway.com, destination companies and regional and local tourist boards when they market National Tourist Routes.
- The National Tourist Routes Section at the NPRA shall approve all external use of the National Tourist Routes trademark (logo and symbol). External use refers to local tourist boards’ guides, brochures, information boards, web pages or similar.
- The National Tourist Routes trademark and logo (symbol) may not be used in advertisements or any other type of marketing without the prior consent from the NPRA, National Tourist Routes.
- Photos may be borrowed from NPRA, National Tourist Routes, provided they are to be used in articles that mention National Tourist Routes. We reserve the right to publish the articles on our web pages as references and examples. All photos must be accredited, and photos of architecture shall include the name of the architect / landscape architect. If photos are published on other web pages, please add a link to nasjonaleturistveger.no.
We would like to encourage our collaborators to join our efforts to present National Tourist Routes, including its activities, experiences and service, as a high quality attraction.
NPRA, National Tourist Routes
Silja Lena Løken