Innovation Norway
Innovation Norway markets Norwegian Scenic Routes in brochures, on the Internet, and in various campaigns throughout the year.
Innovation Norway runs the websites visitnorway.no and visitnorway.com where Norwegian Scenic Routes are presented through text, maps and pictures. In addition there are lists of places to eat, accommodation options and activities along the routes. The website visitnorway.com is accessible in 14 languages and has more than 22 million visitors each year.
Norwegian Scenic Routes is also integrated in the Visitnorway Official Travel Guide app. The routes are represented with pictures, maps and videos. Innovation Norway also markets Norwegian Scenic Routes in digital guides, at trade fairs, in newsletters, on Facebook and through press tours.