Cooperation partners

The Ministry of Foreign Affairs uses Norwegian Scenic Routes as an element in their efforts to promote public opinion on Norway internationally.

The Norwegian Scenic Routes are included in the curriculum for the Ministry’s trainee programme and the information is presented through lectures at the Ministry, at foreign service missions, and in connection with various cultural programmes. The lectures present regional aims and business policy objectives for the Norwegian Scenic Routes, as well as the ambitions of the architecture policy and the characteristic architecture of individual projects.

The Norwegian Public Roads Administration and the Foundation for Design and Architecture in Norway have developed the travelling exhibition “Detour – Architecture and design along 18 Norwegian Scenic Routes.” In the years 2007-2012 the exhibition was shown many places in Europe, on the east coast of the USA, in Asia, and at Expo 2010 in Shanghai with the support of the Ministry of Foreign Affairs.

The Ministry of Foreign Affairs organises its own press tours on Norwegian Scenic Routes for foreign journalists as well as for foreign correspondents stationed in Norway. National Tourist Routes are also represented in the Ministry’s internal information bank, “Norway stories”.

Innovation Norway markets Norwegian Scenic Routes in brochures, on the Internet, and in various campaigns throughout the year.

Innovation Norway runs the websites visitnorway.no and visitnorway.com where Norwegian Scenic Routes are presented through text, maps and pictures. In addition there are lists of places to eat, accommodation options and activities along the routes. The website visitnorway.com is accessible in 14 languages and has more than 22 million visitors each year.

Norwegian Scenic Routes is also integrated in the Visitnorway Official Travel Guide app. The routes are represented with pictures, maps and videos. Innovation Norway also markets Norwegian Scenic Routes in digital guides, at trade fairs, in newsletters, on Facebook and through press tours.

For further information: visitnorway.com

Regional companies, destination management companies, tour operators, hotel chains, map companies and mobility organisations also contribute to disseminating information about the Norwegian Scenic Routes, and market the routes through trip advice, round trip concepts etc.